What you’re probably thinking now is, aren’t phone calls the best, most personal way to communicate with customers one on one? To put it quite frankly, phone calls are becoming a thing of the past when it comes to business to consumer communication. It has also been reported that the average person is 64% more likely to perceive a business in a positive light when they have directly communicated to. 48% of customers would like special offers sent to them via text message, and the click-through-rate (CTR) for these sorts of text messages are much higher (19%), compared to other marketing channels such as Email marketing (4%) and Facebook (1%). Additionally, 9 out of 10 consumers would like to communicate with businesses through text message, whether this be through sending alerts, appointment reminders, back and forth communication, etc. These conversion rates speak for themselves, especially in comparison to emails, which only have a 20% open rate. Statistics have shown that 98% of all text messages are opened, and 95% of SMS messages are opened and responded to within 3 minutes of being delivered. Text Message Open-Rates & Click-Through Rates (CTR) Below shows the preferred channels of brand communication, as voted by the everyday consumer. With the rise of digital marketing, including social media, instant messaging, chatbots, and email marketing, it’s easy to overlook SMS messaging as a powerful form of communication for businesses in 2023. Therefore, communicating to them correctly is pivotal for any good business to thrive. Today’s customers are both as smart and cynical as ever, having the availability of worldwide information at their fingertips. This just shows the widespread adoption of mobile technologies through SMS communications, and this number is growing. In the US alone, there are over 272 million smartphone users. SMS marketing is becoming as important as ever in 2023, as 98% of adults in the US, have access to a mobile device with text messaging services. If we want to communicate with our customers, how do we do it? The answer is simple, send them a text message. In today’s fast-paced modern society, businesses need to keep up with upcoming trends, technologies, and (most importantly) customers. The Growth Of SMS Marketing For Businesses 90% of customers prefer text messages over direct phone calls.
The top industry utilising SMS marketing is Real Estate (17.9%).SMS have a 19% CTR, compared to 4% emails, and 1% Facebook.48% of consumers prefer direct communication from brands via SMS text message.The USA SMS market is at 6.2% and will to reach a valuation of $31.7 billion in 2023.By 2023, it is forecasted that 8.2 billion people worldwide will use mobile phones.95% of text messages are read and responded to within 3 minutes of being received.98% of adults in the US own a mobile phone.
0 kommentar(er)
